See what every customer is worth against what you paid to win them.
cValue joins your traffic sources, ad spend and CRM revenue at the customer level, predicts lifetime value for each new lead, and shows where the next dollar of spend pays back.
Ad platforms optimize to the conversion. You need the customer.
Every source, joined at the customer.
Your system isn’t listed? We integrate with custom and internal systems too.
Lifetime value for every customer, not an average.
THREE METHODS · YOUR CHOICEFind the campaigns that pay back.
- Medium
- Source
- Campaign
- Content
- Term
Payback curve. Each cohort starts at −CAC and climbs with every month of margin. Crossing zero is payback.
Lift curve. Leads ranked by predicted value. The steeper the curve, the more value sits in the top of the list.
Set the target. See where to spend more and where to pull back.
- Set a target as a ratio or a dollar margin per customer.
- Each channel and keyword reads against it: above target there is room to grow; below it, spend less.
- Bid every keyword to target, or hit it on average, with a volume cap.
What the plan does to the P&L, before you approve it.
Twelve months of revenue, marketing spend and contribution margin, current bids against the plan, the EBITDA change and the month it turns positive.
Get your LTV/CAC baseline, free.
Free, and yours to keep whether or not you subscribe.Get my free baseline- 1A call about your funnel and goals.Thirty minutes with our team on your channels, targets and where revenue lives.
- 2We connect to, or receive a sample of, your spend and revenue data.Read-only connections, or a CSV export. Nothing changes in your accounts.
- 3You get a written baseline.LTV/CAC by channel and campaign, payback by cohort, and the first three moves we’d make.
Questions
Twelve months of spend and revenue gives the clearest read. Six months is enough to start; the predictive model improves as more cohorts mature.
Once the data is connected or a sample is received, the first baseline is usually ready within two weeks.
Tenure is simplest and easy to explain to finance. Discounted cash flow suits long customer lives and a known cost of capital. The predictive model scores new leads from day one. You can compare all three side by side and switch at any time.
We connect to custom and internal systems, or you can send a scheduled CSV export. We only need a customer key, dates and revenue.
No customer-level data is sent to ad platforms. cValue reads spend from them and, if you choose, pushes bids back. Your revenue data stays in cValue.
