Our AI runs your paid campaigns to a lifetime-value target.
The cValue agent sets bids and shifts spend toward the LTV/CAC you choose, checks the results every day and explains every change. Nothing runs outside limits you set.
Plan, simulate, push, watch.
- 01ReadReads the latest cohorts and pLTV/CAC by channel, campaign and keyword against your target.
- 02PlanProposes the changes: bids, budgets, keywords, audiences and ad tests.
- 03SimulateProjects month-end LTV/CAC and contribution before anything changes.
- 04PushSends the approved changes to Google Ads, Microsoft Ads, Meta and LinkedIn.
- 05MonitorChecks results daily and logs every change with its reason.
Platform automation optimizes to the conversion. cValue optimizes to the customer.
Smart Bidding and Advantage+ chase the conversion the platform can see. The cValue agent bids to predicted lifetime value from your own revenue data, counted only on verified leads.
What the agent manages.
Guardrails you set, a log you can read.
One target across every channel you buy.
The agent connects to your ad accounts and your revenue data, then manages each channel to the same LTV/CAC target. Budget moves to whichever channel pays back best.
- Keyword and campaign bids
- Daily budgets and pacing
- New keywords and negatives
- Ad copy tests
- Campaign budgets and bid caps
- Audiences from your best customers
- Creative and copy tests
- Spend read into LTV/CAC
- Deals, renewals and churn
- Predicted LTV by customer
- Value sent back to ad platforms
- Verified leads only
Running another ad platform? We connect custom and internal channels too.
See what a plan does to the P&L before the agent runs it.
Every plan comes with twelve months of revenue, spend and contribution against your current bids, so you approve it knowing the trade-off.
- 1A call about your campaigns and targets.Thirty minutes on your accounts, goals and what a good customer is worth.
- 2We read your last 90 days of spend against your revenue.Read-only access, or an export. Nothing changes in your accounts.
- 3You get a written review.Where spend goes to customers who don’t pay back, where to spend more, and the bid changes the agent would make first.
Questions
No. Your ad accounts stay yours. cValue connects with the access you grant, and you can pause the agent or disconnect it at any time.
There is no fixed minimum. The agent needs enough conversions per keyword to read results; the free review tells you whether your account has that.
The agent reads results and plans changes every day. Each plan is pushed once you approve it, or automatically if you let it run within your limits.
The agent checks results against your target daily and adjusts. If a change moves outside your limits, it stops and asks. You can roll back any change from one screen.
Yes. Your agency keeps strategy and brand. The agent handles the day-to-day: bids, budgets, keywords, audiences and ad tests, all to the target you agree, with every change logged for both of you.
