cValue.ai
01 · LEAD VALIDATION & PERSONALIZATION

Real leads, proven consent, and a first message that fits.

TrustScore rates every lead 0–100. Consent certificates prove what the consumer saw. Data appends tell you who they are, and a personalized first message makes contact count. You pay only for the leads you keep.

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app.cvalue.ai/certificates/7f3k9q2m
Lead 88412Verified
Sealed 28 Sep 2026, 14:02:17 UTC · acme-quotes.com/auto
Evidence PDF
Maria Alvarezmaria@example.com(512) 555-0147By clicking Get Quotes, I agree that Acme Insurance may call and text me, including by autodialer.
94TRUSTSCOREVerified
Email match✓ yesPhone match✓ yesConsent rule✓ 6 of 6Bot score0.03
APPENDED FIELDSLEAD 88412Email deliverabletrueAge band35–44Income band$100k–125kHome ownerYes
Illustrative data. Acme names are fictional.

From form fill to first message, in four steps.

  1. 01VerifyTrustScore checks identity, consent, device and intent.
  2. 02ProveThe session is sealed into a tamper-evident certificate.
  3. 03EnrichAppends add who the lead is, matched records only.
  4. 04PersonalizeRoute the lead and send a first message that fits.
TRUSTSCORE

One score, four signals.

IdentityEmail and phone match what was entered on the form.
ConsentDisclosure shown, seller named, checkbox unchecked by default.
DeviceReal browser, no automation, location consistent with the phone number.
IntentTime on page, typing vs pasting, how the form was completed.
18RejectedBelow 50
62Review50–79
94Verified80–100
TrustScore and certificates →
DATA ENHANCEMENT

Know who the lead is before you call.

Append contact, demographic, financial, property and compliance data to every verified lead. Pay only for matched records; unmatched leads are free.

Contact & identityDemographicsFinancialPropertyCompliance
Backfill the leads you already haveRun appends on your existing lead file, by date range or with a spend cap.
Append to every new leadFields are added as each verified lead arrives, before it reaches your team.
app.cvalue.ai/leads/88412/enhancement
Lead 88412Verified 9411 OF 12 FIELDS MATCHED
CONTACT & IDENTITY · ATDATAEmail deliverabletrueEmail age6+ yearsPhone typeMobile
DEMOGRAPHICS · EXPERIANAge band35–44Household size4Children presentYes
FINANCIAL · EXPERIANIncome band$100k–125kCredit-activeYesNet worth bandNo match
PROPERTY · CORELOGICHome ownerYesYears at address7Est. home value$400k–450k
Data enhancement on sample lead 88412. Illustrative data.
DATA FROMAtDataExperianCoreLogicATTOMWebrecon
PERSONALIZATION

Turn what you know into the right first message.

RouteAccept, review or reject in the same API call, and send the best leads to your best closers.
SegmentUse age, household, property and income bands to choose the offer.
Message
WE WRITE ITcValue’s AI drafts the first email or text for each lead.
YOU SEND ITFields and segments flow into the CRM, marketing automation or dialer you already use.
app.cvalue.ai/leads/88412/first-message
LEAD 88412 · APPENDEDFirst nameMariaProductAutoAge band35–44Household size4Home ownerYesIncome band$100k–125kVehicles2TrustScore94
FIRST EMAIL · DRAFTED BY CVALUE4 FIELDS USED
To: m••••@example.comYour home and auto quote, Maria

Hi Maria, thanks for asking about auto cover. Since you own your home, bundling home and auto could lower both premiums. With two vehicles and a household of four, I’ve put together a quote that covers everyone. Would a 10-minute call tomorrow work?

Approve and sendSend to HubSpot
First message drafted from appended fields. Illustrative data; names are fictional.

Private by default.

The recording shows what the consumer saw and entered. Passwords, card numbers and Social Security numbers are never recorded.

Selling leads? Certificates are free for publishers, and verified leads sell for more.For publishers →

Works with the systems you already use.

REST APIWebhooksHubSpotSalesforceZapierCustom and internal systems
VerificationTrustScore, consent certificates, evidence packs. Creating certificates is always free; you pay only for the leads you keep.See pricing →
Data enhancement and personalizationAppends billed on matched records only. AI first messages and CRM sync.Contact us for a quote

Questions

No. Financial fields are modeled bands, such as an income band or whether a household is credit-active. They are not credit reports or credit scores, and they are not used for eligibility decisions.

NEXT · 02LTV/CAC optimizationKnow what each verified lead is worth.

Every lead, verified.

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