We optimize LTV/CAC using AI & other fancy stuff

We can help

Why?

Everyone knows LTV/CAC is a better metric than CAC or ROAS alone. People don’t use it because they don’t have the data and analytical infrastructure to measure and optimize it. So we decided to build the infrastructure they need so they can grow faster and increase Customer profitability more easily and effortlessly.

cValue AI Platform

The cValue platform uses powerful ML (machine learning) and AI (artificial intelligence) technologies to accurately measure Customer value and optimize marketing spend at the Customer level.

It seems like magic but it’s actually a lot of focused effort based on hundreds of years experience running digital marketing campaigns.

We pull all your data together into one place. We build algorithms to describe patterns in your Customer behavioral data. We look for cases where LTV/CAC is out of alignment with your overall goals and strategic intent. We chart a course through the nexus of ad platforms to find the most efficient path to your goals. We use AI agents to manage, monitor and optimize campaigns across products, channels and ad platforms. You enter a target LTV/CAC for your business and cValue does the rest.

It’s a brave new world in digital marketing.

Problems We Solve

Low Or Declining Customer Profitability

Low Or Declining Marketing Efficiency

Over Dependence On Ad Platforms For Analysis & Optimization

Finding The Right Balance Between Growth And Profitability

LTV/CAC Is Too Difficult To Measure At The Customer Level

Accurately Predicting Customer Lifetime Value (LTV)

Automating Campaign Management To Achieve Better Results

CFO or CEO Doesn’t Think You Are Measuring Things Correctly

FAQs

Who is this for?

Our solution is for B2C and B2C companies who want better and more consistent LTV/CAC performance in their business without having to spend millions to build a custom infrastructure.

How does it work?

We gather all relevant data by connecting to your internal and external data sources. For example, we connect to Meta, Google, Shopify, etc. APIs to pull your data into one place and connect everything with tokens and common keys. We integrate data from your CRM, website, apps, other systems so we have a complete view of Customer behavior and associated meta data. Then we analyze what’s happening so we can predict, design, optimize and automate a future state of better performance.

How do you charge for the service?

We base pricing on incremental gains in LTV/CAC efficiency, targeting 20% of the gain to pay for the service. Our clients capture 80% or more of the value that is created from the new process.

Have you done this before?

Our management team has over 100 years of collective experience managing digital marketing, data science, and building predictive analytics technologies. For example, we created $1.5BN in value in 6 months at Fortune 500 client and created the first predictive algorithm in digital marketing.

Isn’t the AI bubble going to burst?

Most likely, but it won’t affect what we are doing. A lot of companies are throwing billions at products that don’t solve problems Customers really care about. It’s always this way when there is irrational exuberance around big technology waves like AI. We are focused on helping our clients improve Customer profitability. This is something our clients will always care about independent of what the latest tech trends are.

Where do we start?

We start with a Data Audit to make sure we have access to the data we need to drive better results for your business. Our team will take a look at where all your data is so we can develop a plan for getting it into our platform. Once completed, we will extract insight from the data, build algorithms, build AI agents and get to work improving performance of your business.

“For at least 30 years, marketing teams haven’t had the technical infrastructure they need to fully optimize performance. Ad platforms and marketing tools keep getting more sophisticated and complicated. Marketing teams can’t keep up yet they are accountable for results. To help, we have built the independent infrastructure they need to match the technical capabilities of the ad platforms they use every day. There’s no doubt this capability is required for teams to be successful in the age of AI. This is why we created cValue.”

— David Linhardt, Founder & CEO